Surviving the music industry in the digital age is rough. The music industry in general is rough, cold, and unforgiving to begin with, but the advancement of technology has made staying ahead of the curve difficult. Everyone’s an artist, producer or songwriter, and it’s as if nearly anybody can wake up and label their basement… Continue Reading
Category Archives: Entertainment Business: Sports + Hip Hop Marketing
Why Rihanna’s $250 CD is an Unapologetically Genius Marketing Move
Rihanna’s about to drop her seventh album, Unapologetic, with an unexpected twist: 3 packages, each designed to capture different segments of her audience.… Continue Reading
Are Reality Show Endorsements Right for Marketing Your Business?
In a recent issue of SUCCESS Magazine, Chris Brogan recently wrote, “Nobody admits to watching reality shows and yet half the top 10 TV shows last year were from among that category.” These days, it’s easy to become “famous for being famous.” Look at some of the breakout stars of reality TV: Jersey Shore’s Mike… Continue Reading
Is Hip Hop Influence on Fashion Killing Affluent Luxury Brands?
Web Smith recently published that Hip-Hop influence on fashion is destroying luxury brands. The constant name-throwing of popular labels such as Yves Saint Laurent and Maybach have led to unfavorable marketing and sales results, forcing companies to either re-brand or shelve their product lines.… Continue Reading
Yo, Son: Why the Funk Does Your Website Look Like That?
Attention models, rappers, bloggers and athletes! If you consider yourself a professional rap artist, model or performer, and you’re not drumming up any business through your website, chances are YOU have one of the worst website designs ever. And you need to fix this NOW. Designing an effective website seems easy: select your CMS (content management… Continue Reading
Why Tami’s Twitter Deletion Hurt Her Brand
Disclaimer: I don’t know Tami Roman, and aside of interviewing Jennifer Williams, don’t affiliate with any of the Basketball Wives. These are my professional thoughts, so please keep your tentative gripes relegated to the comments for discussion purposes. I’ll admit that I’m a reality junkie at times. I just think some reality shows and their… Continue Reading
Drumma Boy Discusses Not Giving Up, Originality, Importance of Social Media for Music Promotion
Christopher Gholson, nee Drumma Boy, is one of the most powerful forces in the hiphop music industry today. Responsible for breaking artists like Plies, Waka Flocka and 2 Chainz when they’re looking to set themselves apart from the competition in the game, Gholson’s classically inspired beats have been used to invoke dramatic performances, and even… Continue Reading
Hip Hop Music Business Marketing with Warchyld
Marketing yourself isn’t easy, especially in the entertainment business. It’s even more difficult if you’re working to make a name for yourself as a hip-hop artist. Successfully navigating the music business requires tenacity, skill and hustle. With so many sharks in the water, and an overabundance of competition looking to outshine you every step of the… Continue Reading