It’s been a super crazy past few weeks for me… so I will have a lot of catching up to do! I just wanted to drop in and let you know I am taking requests for blog ideas – and my current passion is content development and publishing … how to avoid thinking like a regular blogger and how to write epic shit, basically.
One of the things I learned that I barely hear any of us – myself included – outline is the CPB or the consumer purchasing benefit.
You know I’ve stressed some of my to think of the UVP we have – or what makes US unique to our users. But what about our users and our customers? What is the unique benefit they receive from using the products and services we promote, sell or offer?
Seriously, think about it. What good is it that you’re able to seduce the customer to seeing you as the ONE, when they don’t know what greatness they will obtain by making YOU the one?
USP vs CPB: … What’s All This Stuff Anyway?
USP: I have a niche-specific coaching program which include 60 day followup, phone calls once a week and an emergency line in case something happens. (why you’re special)
CPB: Customers are given assurance that I’m really, truly there and available for them. My coaching is intensive, and I’m going to give them confidence in their growth skills because what they don’t know is that I’m so invested in their success, I often extend my 60 day followup to 6 months to the most promising coaching customers if I see they’re struggling somewhere but really demonstrate dedication to their goals.
Let’s think on our Consumer Purchasing Benefit…
So Anyway… I’m Manifesting Sexy
As a multi-passionate entrepreneur I’m blessed to take on various projects that not only fit my passions, but feed my spirit and tantalize my interests… in other words… I get to “Manifest Sexy” in all aspects of my business, and it flows through the interconnecting channels which make up the ever-running rivers and waterfalls in the body of water known as “my life.”
One of my most recent projects was completing the editorial work for Kenya K. “Hakashamut” Stevens, who is currently preparing to release her second book on relationships. Many know Stevens from her blog JuJuMama. Her works center around relationship-building, and using your mate as your mirror for self growth and self-discovery. Check out JujuMama, which links to her book Change Your Man, as well as her husband’s book Tame Your Woman. Also check out the JuJuMama blog… and prepare to grow. Period.
Overall, I’m excited as F~CK about this book she’s about to prepare for the world, because simply reading it has given me so much clarity and composure in my life, especially as it pertains to the relationships I’ve had and the ones I’m currently attracting – and I mean in general, not simply in terms of “romance.” Pretty much, you need to be the change you want to see before you will see it in others.
I’m going to leave off here with a video from my girl Kenya … on NonSexual Open Relationships… let me know what you think?